Add analysis Final Drafts

  Among a variety of vintage cigarette adds, found on Well Medicated, a post 40 Gorgeous Vintage Tobacco Advertisements, one particular add stood out to me. Most of them had pretty people smoking, couples smoking, Santa, doctors and even an old women. But the one I found most interesting was the Eve cigarette ad.

Cigarette ads try to appeal everyone. Whether its to look cool, to relax, to attract women or men, or that its good for you, each add is trying to get you to buy their brand. Usually with attractive, famous or smart people in the adds,telling you why you should buy their brands and not another one. This particular add is unique because its appealing to women, where as most of them are targeted towards men. The name 'Eve' stuck out to me the most,  just like Eve from the Garden of Eden, the drawn women on the box of the cigarettes was in a garden of flowers, representing femininity and sexuality. They make smoking look beautiful with their thin, pretty and flowery cigarettes and attractive box. This particular cigarette ad is also different from other adds because there aren't any people in it. Most of them do have people selling their cigarettes. Those ads seem to be a bit harder, more muted colors, they really let the people sell the cigarettes, not the cigarettes sell themselves. This ad has a soft background of flowers with a beautiful women's hand, with her fingernails carefully painted a dainty pink color. The cigarettes are the main thing seen in this ad, they are there for you to admire and want. Also this ad is a lot more girly, very appealing to women who love flowers and girly things to make them look beautiful an to add an elegance to smoking The word pretty is used a lot in the add also, saying its 'the newest way to express your love of pretty things'. So why wouldn't women want to buy these cigarettes to make smoking look glamorous and pretty. This ad flawlessly gets their point across.

In contrast to this very feminine ad, here is a basic example of the ads that are strictly for men. In this Pall Mall ad, made specifically for men,  there are two army men, relaxed waiting to fight with their manly machine gun at the ready. One man is showing the other the different 'size' of the cigarettes, clearly stating, if you buy Pall Mall you must have bigger...cigarettes. Leaving the rest to the imagination. Pall Mall state "20 percent longer than your old cigarette-". It is obviously targeting men with the uniforms, gun, muted colors and larger cigarette.The muted colors also seem to attract men, a bit easier on the eyes. Unlike the first ad where the cigarettes were the main focus, this Pall Mall ad has the relaxed army men and large gun as their main attention getter. While the cigarettes get back seated to sit with the text, which most people aren't reading anyway. But although this may not appeal to me, they definitely get their point across and this ad too sells cigarettes.

All advertisements make you want to buy their products. Cigarette advertisements are no exception. With all the different brands and types, cigarette adds appeal to a variety of people. Eve appeals to the women, striving to be beautiful, even when smoking. Pall Mall attracts itself to men with their longer, more manly cigarettes. But by the looks of these ads, both are obviously get their points across. A beautiful add for beautiful cigarettes. So say "Farewell to the ugly cigarettes. Smoke pretty. eve."