Ad Critique

Among a variety of vintage cigarette adds, found on Well Medicated, a post 40 Gorgeous Vintage Tobacco Advertisements, one particular add stood out to me. Most of them had pretty people smoking, couples smoking, Santa, doctors and even an old women. But the one I found most interesting was the Eve cigarette add.

Cigarette adds try to appeal everyone. Whether its to look cool, to relax, to attract women or men, or that its good for you, each add is trying to get you to buy their brand. Usually with attractive, famous or smart people, like doctors or scientists in the adds. Telling you why you should buy their brands and not another one. This particular add is unique because its appealing to women, where as most of them are for men. The name 'Eve' stuck out to me the most, with a woman in the garden of flowers on the box of the cigarettes, representing femininity and sexuality. They make smoking look beautiful with their pretty and flowery cigarettes. This particular cigarette add is different from other adds because there aren't any people in it. It has a soft background of flowers with a beautiful women's hand, with her fingernails carefully painted a dainty pink color. It's a lot more girly, very appealing to women who love flowers and girly things to make them look beautiful. The word pretty is used a lot in the add also, saying its 'the newest way to express your love of pretty things'.

All advertisements make you want to buy their products. Cigarette advertisements are no exception. With all the different brands and types, cigarette adds appeal to a variety of people. Eve appeals to the women, striving to be beautiful, even when smoking. And by the looks of this add they obviously get their point across. A beautiful add for beautiful cigarettes. So say "Farewell to the ugly cigarettes. Smoke pretty. eve."